ASK: Create a new identity packaging system for Bellissimo Foods

SOLUTION: Logo was built to act as a shield on all packaging setting the reading sequence across the board. Color coding was used throughout the categories. A system of strict rules to follow ensured consistency across the brand.

ROLE: Art Direction, UX/UI Design, Packaging Design, Food Photoshoot,

ASK: Create a national campaign announcing the launch of McDonald’s New Fruit & Maple Oatmeal.

SOLUTION: We wanted to take a naturally wholesome approach and highlight the quality of the fruit ingredients. Art direction and propping was meant to feel natural, authentic and have cues that take you back to picked apples at an orchard.

ROLE: Concept, Art Direction, Food Photoshoot