When you instill a love of learning in kids they will want to learn more. At Learning Resources, Learning is Where We Play. To bring our campaign to life we wanted to show this love of learning through connections. Connections that the kids have with these toys and the connections that the toys have with each other. Creatively we set up the entire spot visually like a Rube Goldberg device. This approach allowed us to not only show a wide variety of toys, but also celebrated each of those learning moments and kids experiencing these learning “a-ha” moments.
Role // Associate Creative Director
Category // Campaign, Video, Digital
digital banners
Our media encouraged parents to post photos of their kids discovering these toys