Red Collar Pet Foods

As a new pet food company, Red Collar was in need of branding that relied heavily on the importance of loving and caring for your pet. One of the biggest signs of a pet that has a beloved owner is a collar with a tag that marks their home. The illustrated red collar was created to be used as a design element throughout and highlighted across all branding from print to environmental.

Role // Associate Creative Director, Designer, Illustrator
Category // Brand Identity, Collateral, Environmental, Video