When McDonald’s announced their plan to reduce plastics from Happy Meal toys, Agency123 knew they had to bring in an expert. A very young expert. Meet 10-year-old Kiran who chats with McDonald's Chief Sustainability Officer, Jenny McColloch, to help spread the news.
Role // Creative Director, Copywriter
Category // Video, Public Relations, Social, AnimationSilver Winner In-House Agency Forum, 2022
This news made headlines with our assets included in the majority of top tier stories. Overall, 180+ resoundingly positive print & broadcast stories with 41% explicitly calling out fun.
We communicated what these toys would be made from with fun animations used on social and media coverage.
On the day of the announcement we also produced a live press conference. The video we created served as an open and we had it appear as though Jenny was going from meeting with Kiran right to the live show.