UChicago Medicine x Chicago Sky

People see UChicago Medicine as a place that you go to for only those more serious issues. They wanted to connect with their target and feel approachable for the everyday health they provide. In order to do this, we were brought on to help with a partnership with the WNBA team Chicago Sky. Our campaign put UChicago Medicine at the forefront though the fun of our Chicago Sky players. We utilized a basketball mnemonic throughout all creative to help communicate all of UChicago’s offerings.

Role // Associate Creative Director
Category // Campaign, Print, Video